The North Face — Summit Series / Two Generations, One Summit

Part of TNF’s worldwide campaign structured in five episodes across key disciplines — winter mountaineering, alpine skiing, climbing, trail running, and après-ski. Featuring 94-year-old Teresa and her grandson Henri Aymonod, TNF elite athlete, the project celebrates the bond with the mountains through irony and tenderness. Teresa leads Henri forward with punk spirit and natural grace, in a narrative that resonated widely for its unconventional mix of generations, authentic alpine light, and candid human truth.