Max Mara — Roblox Coats Adventure

We collaborated with Monogrid to create a CGI launch campaign for Max Mara’s debut on Roblox with The Max Mara Coats Adventure.

The project merges fashion and play, immersing users in a digital world inspired by the brand’s visual codes. Interactive experiences and iconic elements, including the Teddy Bear coat, translate Max Mara’s heritage into an engaging, game-driven environment designed for a new generation of users.

Conceived for a digital-first release, the content delivers immersive CGI experiences optimized for interactive platforms and social storytelling.