Liu Jo — La Puffy Bag

For Liu Jo’s SS24 collection, we collaborated with Monogrid to develop a bold CGI campaign for the new La Puffy bag.

The project showcases the bag’s oversized silhouette within surreal urban and interior environments, where its iconic softness contrasts with rigid, geometric architectures. Through a cinematic visual language, the campaign blends realism and fantasy to highlight La Puffy’s elegance, tactile appeal, and distinctive volume.

Designed for a digital-first release, the content delivers high-impact visuals optimized for social media and web platforms, reinforcing the bag’s identity as a contemporary statement accessory.