A project developed for Milano Music Week, featuring a one-week installation at the Adidas Milano Store and a live event at Santeria. Created in collaboration with our friends at UnoLab, the concept drew from the Hip-Hop culture that shaped the brand, reimagining the aesthetic of 80’s music machines through a deconstructed structure and creating a unified visual identity across both online and physical contents.
CLIENTADIDAS ORIGINALS
YEAR 2019
MARKET BRAND EXPERIENCE / LIVE EVENT
SERVICES ART DIRECTION ✶ EXHIBITION DESIGN ✶ SUPPLIERS MGMT